THE RESULTS ARE IN!
23rd ANNIVERSARY OF LEADING CONSUMER SURVEY
The 2022 Reader’s Digest Trusted Brands survey once again confirms that in a business environment, trust is more precious than ever. For the annual survey’s 2022 winners, the past year has meant getting proactive and reaching out to customers and audiences like never before.
“To be truly trusted, a brand needs to remain consistent to the promises it makes to consumers,” says APAC Reader’s Digest Advertising & Retail Director, Sheron White. “Brands that have been rated a Reader’s Digest Trusted Brand have earned the privilege to use the Reader’s Digest Trustmark logo, one of the market’s most recognised trust signs, in its marketing and advertising. The Trustmark logo tells the consumer that this brand is reliable, high-quality and value for money. Congratulations to all the winning brands.”
Reader’s Digest is among the few brands in the world to have the opportunity to celebrate its 100th year anniversary. As a global brand with 23 editions in 41 countries, Reader’s Digest has published more than 40,000 articles that inform and entertain, and sold more than 10 billion magazine copies. We are proud to celebrate a century of laughter, changing lives, and journalistic excellence.
This year Cadbury, one of Australia’s iconic brands, also marks its 100th year. As winner of the Most Trusted Confectionary Brand for 16 of the past 17 years in the Reader’s Digest Trusted Brand survey, Australians clearly believe that its chocolates consistently taste great.
THE BRANDS AUSTRALIANS TRUST THE MOST
The award-winning Trusted Brands that are featured in the Reader’s Digest 23rd annual survey stand out among their competitors. During the hardest of times throughout the pandemic, they have continued to build their customers’ trust, not only by consistently responding to their customers’ concerns, but also by expanding their services and product ranges to better meet the changing market demands.
“Trust in consumer brands takes years of careful planning, execution and nurturing,” says Reader’s Digest editor-in-chief, Louise Waterson. “But during challenging times, and the past year has been one of the most difficult on record, we’ve seen quality brands live up to their promises to their customers. These brands have been able to win and retain the trust of their customers.”
The Trusted Brands survey covers a comprehensive range of products and services across 75 categories, including the new Residential Aged Care category, spanning the separate NSW, QLD, SA, VIC and WA markets.
Trusted Brands Survey Methodology
This is NOT A SURVEY OF THE READERS of Reader’s Digest magazine. It is an independently commissioned poll, with the results appearing exclusively in the May 2022 issue of the Australian Reader’s Digest.
Leading research company Catalyst Research surveyed a representative sample of more than 3,000 Australians, to identify the brands we trust the most.
Brands included in the list to be rated were generated by asking local Australian consumers for their most trusted brands. This question was unprompted to ensure the rating of top brands in each category, as selected by Australians.
Each respondent was asked score each brand out of ten, as well as providing comments on their most trusted brand within each category – providing key drivers of trust for consumers.
Each category contains one Winner, and two Highly Commended brands. These brands scored higher in their respective categories than the other brands polled.
The top 20 winners – that scored higher in their respective categories than the other brands polled – are as follows:
TOP 20 TRUSTED BRANDS WINNERS*
1 Dettol
2 Band-Aid
3 Bunnings Warehouse
4 Cadbury
5 Woolworths
6 Dulux
7 Dyson
8 Royal Flying Doctor Service of Australia
9 Cancer Council
10 Panadol
11 Glen 20
12 Twinings
13 Bega Cheese
14 Dairy Farmers
15 Toyota
16 Westinghouse
17 Bridgestone
18 Finish
19 Vicks
20 Weber
[*Of brands surveyed]
Under each category one winner and two highly commended placings were awarded. To find out who you can officially trust, see the full results of all 75 categories in the May edition of Reader’s Digest or visit www.trustedbrands.com.au
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